What Packaging Says About Your Brand
Product packaging can have a major effect on your brand identity. The packaging is an extension of the product itself, and of course its design is one more way to build a positive brand association in the minds of your customers. Unfortunately, we see a lot of manufacturers making common product packaging mistakes, usually in […]
Reflections on the Packaging Industry’s Wild Year
The past 12 months have been unlike anything else we have experienced in our lifetimes. This pandemic has shaken up our industry in many different ways, with both positive and negative repercussions for our business. Increased Demand for Packaging Materials The first thing we noticed as the pandemic hit was an increased demand for paperboard […]
Better Training Means Better Packaging Outcomes
The best packaging systems in the world are virtually worthless without proper employee training. Your staff needs to be trained to understand the packaging equipment, operate data systems, and comply with safety protocols. Like driving a car, many packaging applications are a combination of art, science and skill. This mindset leads to greater commitment to […]
Safety First—What You Don’t Know CAN Hurt Your Business!
When it comes to managing your supply chain from production through packaging and distribution, safety always has to be your number one priority. Unsafe working conditions can undermine all the benefits of an otherwise productive, efficient and profitable operation. The human cost of injuries can be significant for employees who may have to take […]
Using Packaging to Solve Supply Chain Challenges
Managing a supply chain from production through distribution requires overcoming challenges at every stage. The solutions you use will often be the difference between profitability and failure. This is especially true when it comes to packaging. You must have the right packaging solutions in place to maximize your supply chain performance. Let’s take a look […]
Measuring Costs Per Unit Can Leave Money on the Table
This is a problem we see all the time when reviewing companies’ packaging systems. Buyers & cost accountants tend to focus solely on costs per unit when setting up their systems, rather than looking at the entire picture. If your packaging system is based simply on the lowest costs per unit—or even if you are […]
Using Packaging Automation Technology to Improve Financial Performance
Why hand form your boxes and hand-wrap your shipping pallets when the processes can be automated? Throughout the years, packaging automation technology continues to evolve more and more. The systems are incredible and can really streamline your business’ shipping needs. What Are Your Large-Scale Packaging Needs? We’re not talking about small one-time shipments, but large-scale […]
Leveraging Packaging Solutions to Optimize Profitability
Too many businesses let their packaging strategies gobble up their profitability. Sometimes the problem is rooted in processes that were designed when the business was smaller, or its product mix was different. Rather than adapt to new conditions, management has stuck to old habits without recognizing their impact on the bottom line. Other times, the […]
3 Hidden Dangers of Using Web-Based Packaging Suppliers
Ordering your packaging supplies online is quick and easy, isn’t it? You might enjoy sweet discounts or gifts when you order from an e-commerce provider. But appearances can be deceiving. The quick and easy method might save you dollars today and cost you thousands tomorrow. Before you click another “Buy Now” button you owe it […]
6 Downsides to Hand-Wrapping Pallets
A funny thing happened on a sales call today. A customer who ships out high tech projection screens worth tens of thousands of dollars per pallet asked me, “So, how much is your stretch film going to cost me?” My answer without hesitation was, “Why should you care?” If you’re handling expensive hardware that cost thousands of […]